the starfish and the spider

It is known within search marketing that Google doesn’t like new websites and that a site has to age significantly before it starts showing up in the search results. I have found this to be completely untrue as I have proved that you can get to number 1 in Google in a matter of weeks, in my case it was around 6 weeks. But after only a week of being live my site was in position 9 for my chosen keyword!

So how did I do it? Well I built the site using and xhtml and CSS and ensured it was crawler-friendly; I then wrote some really good text and made sure I used H1 tags and Meta data correctly. I basically just followed Google’s advice and I am now reaping the rewards. It only took a week or two before each page got indexed. You might think I spent hours sourcing inbound links or spend hundreds on directory bought links but I didn’t. The site has no link popularity at all. It has just one link from a free directory which was how the site got indexed in the first place.

One thing I did do was research keywords to make sure I wasn’t taking on more than I could chew. It is very difficult to work out what phrases your target market might be searching for. There are some research tools which could help like Wordtraker and Google AdWords and also Yahoo Search marketing data. One way is to ask people you know what they search phrases they would use to find your product or service. When you have chosen some keywords or phrases - test them. Have a look at how many pages are returned and take a closer look at the sites that come up on the front page. If your search phrase brought back over 20 million results then you know you have plenty of competition which might make ranking your site take a lot longer than you want, it might be worth finding another less competitive phrase to target. If however there are under 5 million results you will have a much better chance of ranking on the first page. For search results that have less than 1 million results you should be able to get your site on the front page in a matter of weeks.

A quick way to see results is to buy a domain with your main keywords in. This brings a lot of power to the phrase you’re targeting. The trouble with that is that someone else probably has already done this and bought the domain. But you can always find similar versions. For instance say your target keywords were ‘Car Leasing’ and carleasing.com and car leasing.co.uk are not available; why not look for carleasinguk.com or carleasinguk.co.uk. This way you are still getting your keywords in the domain and you also getting the added bonus of having the UK word. Obviously this is only useful for sites from the UK, but the same could be done for any country.

Now my site probably wont stay in that top position so I will have to keep working on the site, adding new content and finding links to help with my popularity. Getting a site on the front pages is easy for an experienced SEO specialist like myself, but keeping it there is the hardest thing. You never know what your competitors are up too so you have to keep on your toes. If you want an SEO expert to work on your site take a good look around as there are many sharks out there. Ask to see portfolios of their work and contact those sites if you want to be a hundred percent sure you really have found an SEO expert. Many talk the talk but cant walk the walk.

Carolyn Clayton is an SEO expert offering SEO Consultancy.

Supportneed

One way you can promote your business or idea on Google is by taking advantage of Google Subscribed links. This is a tool that you can use to create a special subscribed link that will show up in the search engines. Because this is a Google tool, you can get to the fourth position in the Google Page with a subscribed link.

A subscribed link uses a feature called integrated results. This allows the search engine to pick up certain information quicker than others. Creating a subscribed link for your website is a lot like creating a hyperlink for some pages. You need limited knowledge of HTML as the tool is pretty user friendly.

If you write an SEO article entitled “Loser Men,” for example, you can create a basic subscribed link called “Loser Men” using the Google Basic Subscribed link wizard. This will attach an API and it will come up fourth in the search engine. Using the wizard is fast, easy and free. Just about anyone can do this who can manage to use a computer.

Basic subscriber links are for those who are creating an SEO article that does not change. There are Dynamic subscriber Links that can be created for websites that are ever changing. With Dynamic Subscriber Links, you use keywords or phrases to get people to come to your website through the Google Search engine.

It is important to realize that in order for anyone to pick up on your search, they have to subscribe to your subscribed links. Once you get subscribers, they can get your information on new articles or even additions to your website right away. Once they subscribe, your information will come up fourth in the search engines, which can generate an enormous amount of traffic to your articles or websites.

Whether you want to create a basic subscriber link or a dynamic subscriber link, you can do so easily with the user friendly Google tools. You can also get people to subscribe to your links by sending all of your customers and potential clients a link that they can click to subscribe. You can even put the link in a hyperlink in an article so that they automatically subscribe to your link.

Using Google super links is just another way to market your website or product for free using free tools available online. There is no limit to how you can use the super links once created. Once you have subscribers, which is not difficult to attain, they will automatically find your information first when doing a search on Google on anything of which you created a super link.

You can use forums and blogs as well as your SEO articles to get subscribers using hyperlinks. Once you get the hang of posting links throughout the internet to promote your content, the sky is the limit. Your promotion will only be limited to your imagination. And best of all, this advertising does not cost you anything!

Frank Stoczko is the founder and president of goSEOpro (http://www.goSEOpro.com/), an Internet Marketing and Website Promotion company offering Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Pay-Per-Click (PPC) campaign management solutions designed especially for professionals and small business owners who require high impact, quick results and value-based pricing.

Msnskins

Starting up a company requires a lot of things, the most important being capital. What it boils down to is that in order to make money you need to spend money. Of course, with the versatility the internet offers, there are many methods that will help optimize the potential of your website or business in generating that all-important traffic.

While there are ways to increase your traffic, many sites simply don’t possess the resources that others have in order to generate more traffic coming to your site. Luckily, the internet provides us with way and means to generate that traffic without you having to spend a cent. All you need is the proper mindset and plenty of eagerness. You also need the drive and perseverance to work hard and do the necessary research to generate more traffic for your site.

How nice it is to have that extra traffic for your website without having to spend a single cent. It’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. It is certainly possible to generate that free traffic although it may well take time. It’s not something that will happen overnight. While you’ll have better results by paying for advertising, you’ll still have a fighting chance with some of the free methods that will be discussed below.

One of the most underrated methods of generating traffic to your website is by taking advantage of online forums, message boards and communities. The great thing about forums and online communities is that you can target a certain group that fits the demographic that you’re catering for. You can post lots of topics about the niche that you represent or offer. Of course, with these forums and message boards you know what you are getting into and you’ll be prepared.

With online communities and forums you can build a reputation for yourself and your company. Show them what you know and how you are prepared to help out when needed. Impress them with your range of expertise about your subject. Over time you can build a reputation and level of trust with the people involved with the forums.

You can also make use of newsletters. These are a great way to provide people with a catalogue of your products as well as including informative articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic.

Another great idea is trading links with other sites. Again, you don’t have to spend a single cent. All you have to do is reach an agreement with another webmaster. With exchanging links, both sites should benefit from the exchange. All traffic that goes to the exchange site could potentially click on your link and visit your site as well. This works well especially when both sites feature the same niche. By creating enough link exchanges with other sites, you will also improve your site rating with the search engines, which means improved page placement and subsequently improved traffic.

By writing articles and submitting them to article submission sites, you could attract the attention of people that have interest in your product. Try writing articles that will provide tips and guides to the products you promote. Writing articles that provide good information and knowledge to other people create the necessary traffic flow your website needs.

Many sites offer free submission and posting of your articles. When interested people find your published article, they will read your author biography where you are permitted to post a link back to your site. If your article is interesting enough, then the readers stand a good chance of following the link back to your site.

Of course, it goes without saying that you should write good content for your site. Many search engines track down the keywords and keyword phrases your site uses. It’s not necessary for your content be written by a professional content writer. You could write your own as long as it is free of spelling and grammatical errors and is informative and interesting as well as being relevant to the theme of your site.

Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without any cost.

All of these methods, when done properly are proven to drive traffic to your site. The best part is that they do it for free. All it takes is a bit of time and effort. Try out all the methods outlined here and soon you’ll surprise yourself by having a site with a great traffic flow without the usual costs.

If you want to learn more about setting up and driving traffic to your own website the right way and avoid making a lot of common mistakes, successful internet marketer Terry Didcott has a top class informative website dedicated to doing just that:

The Honest Way

There is a free ebook to download entitled “Starting an Honest Online Business” as well as a ton of free information and links to some first rate affiliate products and services that will help you to build a successful business from start to finish.

page rank

You may be on with your first website or you are redesigning the existing website, which is not functioning well. When you begin a website, your purpose should be very clear. For example-if you are a web design firm, you want to show off your high tech services keeping a particular kind of customers in mind. Keep it as simple and as direct as the functionality and purpose of the site allows you to.

A web designer has very little control on the page display since it depends mainly on the browser. However, making a webpage look similar on various browsers is challenging as well as rewarding. While creating a site, a web designer has to keep certain things in mind such as-

1. Various browsers
2. various versions of browsers
3. Operating system used by the customer
4. screen display area
5. Availability of plugin

One thing you must remember that a website is designed keeping visitors and customers in mind. Good designers look at their website through the eyes of their visitors. For example- if you run a site, which sells a product for elderly, you should make the layout easy, the font size large and design simple.
Optimizing web pages is the most important aspect of web design. An optimized web page loads quickly on the client’s system and your web visitor can quickly get the information they had come for.

Your website should reflect what your company is all about. That is why, the color is an important aspect in portraying your company. Blues and greys are considered as good colors for professional websites. The color used in your website should complement your company website’s logo.

While thinking of font size on your web page, write only in browser compatible fonts, because what looks good in your browser may not look the same in your customer’s browser.
Simple and clean website with little color and lots of white space can be a good site. Graphics should be few. The navigation system should consist of -

1. Left-side menu
2. Site search in the top corner
3. Major categories in the dark color bar
4. Services, shopping in grey blocks
5. Recent releases.

Photos can be effective on business websites. Well-composed photos can add a touch of class to your web pages.

Commercial web sites are built from templates. You should build a template that constructs each part of typical webpage with a hole at the centre for content. You can create page after page from the template. For each page, you have to insert a page title, meta tag content, a headline and text content.

Ajay Prasad is the President of GMR Group of Companies. GMR Web Team is a website design company based in Orange County, California. The company purpose is to provide small and medium businesses website design and maintenance services at affordable rates. They have been in this business for the past 7 years.

SEO, search engine optimization

While the demand for Web site creation or maintenance is constantly on the rise, the number of skilled designers available is just not there. The lack of skilled designers has prompted technology companies to develop Web design software that can be used by anyone. This Web design software is an effective tool that allows for the creation of professional Web sites with ease, control and efficiency. There are different types of software depending on the complexity of the Web site. There are specific software for designing various types of web pages such as online brochures, affiliate sites, e-commerce sites, shopping carts, online stores and personal sites.

The most commonly used Web design software products are Web browsers. Web browsers are software that allows users to access the internet. Web browsers display the text and graphics available on Web sites and enable users to access audio and video files and animations. They allow users to navigate interactive links and move from one web page to another and to open additional windows and Web pages.

The most commonly used language for Web pages is HTML. The Web browser interprets this language. Web site software provides tools such as builders, publishers, key word generators, Web site optimizers, shopping carts and e-commerce solutions. These help in making the process of Web site designing a simple task.

Most software provides a complete solution that enables a company to design a Web page in a very short time. This makes Web designing economical and also helps avoid the usage of complicated html editors. With a little practice, the software can be used to make Web sites that would have otherwise cost a lot of money. Web design software is of great help for non-technical people as they can design their own sites without dependence on a Web designer.

Today, thousands of small businesses, organizations, universities, schools and individuals around the world are using software to create Web sites for marketing, information processing, online shopping, employment and admissions. It is important to use licensed software to avoid the legal complications that could arise from anti-piracy laws.

Web Designer provides detailed information on Web Designer, Web Design Software, Custom Web Site Designers, Professional Web Site Designers and more. Web Designer is affiliated with Web Page Design Software.

Pagerank

Okay well first create a site with a decent amount of content and numerous pages. Make sure the site is a minimum of ten pages long. After that, submit it to the major three search engines in google, yahoo and msn. Once you have done this you can start to focus on yahoo. Because if you make the site strong for yahoo it will likely rank well in the other two major search engines. That is what the ultimate goal should be but we can now put our focus to yahoo.

Firstly wait until your site is indexed in yahoo before you buy a directory listing. A yahoo directory listing has a page rank of seven, buying one costs around two hundred dollars. As soon as you do though, your site will become an immediate power house in yahoo. This is pretty simple and is the way yahoo rewards people for buying the listing and it makes sense when you think about it.

Second focus on sites that also rank well in the same niche as yours in the yahoo search engine. The contact the site owners and ask for a link exchange. The key is to not pay for links and make sure they are in and from the same niche as yours otherwise the search engine will reject it close to immediately. With a yahoo directory listing and links from and to other powerful sites in your niche, you will rank top five with in a month or two.

Visit Free SEO secrets and tips - How To Rank Number 1 In Major Search Engines! This is a must see site for all people doing SEO. Visit Completely Free SEO

Get high pagerank

Chances are pretty good that you have dabbed with online marketing a bit.

You might have a website or blog and you are trying to make some money with it right? Or you are thinking of making money online?

Now you do know that it’s all in the visitor count right?

The more traffic you get to your sites, generally the more money you make.

Here’s 5 tips to increase your online traffic:

1. Start a blog

A blog is a revenue generating magnet seeing that it’s revolved around Web 2.0. It’s the ultimate form of relationship marketing. People learn about you, your blog and by having a blog you increase your traffic to which ever product promotion you are running.

2. Article Marketing

Writing and publishing articles like this one will undoubtedly increase your online revenue. If you write articles about a certain niche, the traffic you are going to get to your websites will be targeted…which ultimately leads to more product or affiliate sales.

3. Press Releases

Press releases are an amazing tool for generating traffic to your website or blog. Press releases are like hot bread out of the oven. Once they are published they immediately get read by interested parties. But any hot bread gets cold. The same thing goes for press releases. You need to submit a press release each week.

4. Video Marketing

Video sites count for the most visited sites on the web. Nothing is more appealing than video. It’s also pretty easy to create a video nowadays. A simple free windows program like Windows Movie Maker can help you get a video published asap. Submit your videos to Youtube as well as the other video sites and make sure to put your website link in the video description as well as display the link throughout your video. You’ll get targeted visitors to your website which means more sales.

5. Podcasting

Podcasting is relatively unused yet effective method for getting tons of traffic to your website. Podcasting has to be on a certain subject and you always have to have more than 1 person talking on the podcast otherwise it gets boring to the listener. You can submit your podcasts to podcast directories which will lead to more traffic.

These 5 tips are but the TIP of the iceberg when it comes to successfully driving traffic to your website.

*Want to learn more?
*What about learning how to turn that traffic into GOLD?
*Ever heard of affiliate marketing?
Learn Affiliate Marketing Here!
Regards,
Ryan

tips for higher page ranking

The number one factor that Google looks at when it decides your pagerank or your Ranking position is your link activity. If you have no idea what this means, here is a brief overview:

Inbound Links: Links pointing TO your site.

Outbound Links: Links that are on your site that point to other people’s site(s).

Internal Links: Links FROM your site that point to another part of YOUR site.

Reciprocal Links: Links that point to eachother’s site. Basically one on both ends.

Anyways, Google measures how many outbound links you have compared to how many Inbound links you have. If you have A lot of out bound links, then Google frowns upon this, and can usually give you bad rankings because of it.

While many, just try to get tons of one way inbound links, there is another way. It’s called “Three Way Linking,” and it really is an ingenious strategy that is helping thousands of people get number 1 Pageranks, and rankings across various niches and markets.

So how does it work?

Well, while normal reciprocal linking just linked “Site A” to “Site B”, and vice versa, 3 Way Linking involves 3 sites (or more), that all one-way link to each other. But Google doesn’t vale these as highly as they once did.

So now we do this: “Site A” links to “Site B”, “B” to “C” and “C” back to “A”. This gives each person a higher link value than just plain old “link switching.” What’s even better is that each site wins, because they all have a High Quality link coming back to them.

Overall, this strategy tends to be much more helpful and effective, than the old link-strategies that no longer work. Heck there is even software you can buy to automate this process.

To learn more about this linking strategy, and some software that can help this process go a lot faster, check out this review page

Search Engine Marketing

Like many folks, I have been using KEI for some time now to determine what keywords I should target with my web site. And this has led me to becoming concerned with the results KEI provides and the keywords it suggests. I need to say here that my concern is very subjective as many folks are happily using KEI and don’t seem to have a problem with it.

My main concern with KEI is that, by the way it works, it strongly favours demand numbers without, I feel, sufficiently taking into account the corresponding supply numbers.

I need to say here that I interpret supply numbers as a representation of how competitive a keyword is. For example, if keyword 1 has a supply of 200,000 while keyword 2 has a supply of 5,000,000, then I would consider keyword 2 as being more competitive than keyword 1.

And all things being equal, I would prefer to target a keyword that is less competitive and with less demand, rather than a highly competitive keyword that has a higher demand. The reason for this is that I feel that I have a better chance of cornering a section of a less competitive market than I do that of a highly competitive one.

Based on my concern with KEI, I have decided to create an alternative. I have called this alternative “Competition Indexed Demand” (CID). Now, CID works out the marketing potential of keywords in a similar way to KEI but it uses a different formula, one that takes more into account the supply numbers of keywords (or their competitiveness).

For example, using “ranking” as the starting keyword with Overture, KEI suggests the following top 3 keywords,

Keyword……………………Demand…..Supply…….KEI

nfl quarterback ranking……..43,474…..75,800……24,934

nfl power ranking…………..43,171….122,000……15,277

college basketball ranking…..71,149….541,000…….9,357

while CID suggests the following top 3 keywords,

Keyword……………………………Demand……Supply…….CID

dick vitale college basketball ranking..16,983……33,400…….640

nfl quaterback ranking………………43,474……75,800…….427

vote nba power ranking……………….3,129……30,200…….394

Comparing the 2 sets of results, you can see how CID favours lower competition compared to KEI. I have now used CID for quite a number of keyword research projects and have found that not only it favours lower competition, but it also suggests keywords that, I feel, have a better demand-supply balance.

Given that CID is an alternative to KEI, you now have to make a decision when doing your keyword research in order to determine the marketing potential of the best keywords to use. The decision is: shall I use KEI or CID? The answer to this question is straightforward: if you want to focus on high demand then use KEI, and if you want to focus on lower competition, then use CID.

Furthermore, based on my obervations of KEI and CID results, I have felt the need to come up with 2 rules to avoid both KEI and CID generating what I feel are inappropriately high numbers. My observation has been that these high numbers are generally generated because the demand and/or supply numbers are too high.

These 2 rules are:

- “the 100 thousand demand rule” which states that “any keywords whose demand numbers are above 100 thousands should be ignored”,

- “the 10 million supply rule” which states that “any keywords whose supply numbers are above 10 million should be ignored”.

Applying these 2 rules to KEI and/or CID will help you determine more realistically the marketing potential of keywords.

In conclusion, CID should be seen as an alternative to KEI and not as replacement for KEI. The reason for this is that CID focusses on the competitiveness of keywords while KEI focusses on the demand.

Serge M Botans

Contact: author@cattle-ramp-seo.com

Phone: 61-03-9478-7088 or 61-0415-642424

Web Site: www.cattle-ramp-seo.com

PS. I have not currently released the CID formula. However, you can download my program Keywords Analysis to research your keywords using KEI and/or CID www.cattle-ramp-seo.com/KeywordsAnalysis.zip

Copyright © Serge M Botans, Melbourne, Australia, February 2005

Serge M Botans is the CEO of the self-help search engine optimisation web site http://www.cattle-ramp-seo.com

Search Engine Marketing

A Web design company must be professional and must also deliver exceptional web designs. They are specialized when they have to provide high quality and innovative designs that are custom-designed. All their sites have to be accessible to a wide audience and must also be easy to update. In addition, the sites designed must meet the business’s objectives by offering productive and creative solutions. The team at a web design company expertise at meeting the online goals of the clients and they also make sure that they establish your place in the cyber world .

A web design company makes sure that there is a variety of services from the design of a basic website to the design of an e-commerce website.Many of the web design companies have launched successful sites, at the same time, they provide affordable services to the clients, and these range from start ups and small businesses, to any of the leading corporations around the world. The philosophy of a web design company makes sure that they provide hi-end development solutions and web design; the results are real world and the prices they offer are competitive and in a qualitative and efficient manner.

The promoters of a web design company share a vision offer and provide IT services to client across the world. The web design industry in people driven. A web design company believes in providing the clients equal opportunity and also superb infrastructure, and also a work atmosphere to all the employees employed at these companies. This helps improve the working environment and the efficiency levels so they can serve the clients better. A web design company’s task revolves around creating a website that exceeds the quality of the next one. They aim to provide the best website to the world every time.

Written by Ted Amerson. Find the latest Web Design Company or find out more information on Web Design Manchester.

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