the starfish and the spider

To succeed on the Internet, you must learn how to increase web traffic. Without getting targeted visitors to your website, you don’t stand a chance of selling your products or services to any large degree. There are a variety of tactics, tools, and resources you can use to increase web traffic. In this article, I’ll share with you the specific resources I’ve used to increase my website traffic and generate a large annual income online. More specifically, I’ll tell you some of the secret tools I’ve used to drive targeted web traffic.

Google AdWords

If you want to know how to increase web traffic instantly, then learn about Google AdWords. This is the most targeted form of marking on the Internet. However, it requires that you have a marketing budget and can realize a positive return on your investment.

Google AdWords allow you to drive traffic to your website using a specific keyword or phrase. Your ad appears across the Internet on websites displaying relative content. When users click on your ad, they are redirected to your web site. You must pay each time a user clicks on your ad which can get expensive, especially because a click does not guarantee a sale. Therefore, before using Google AdWords, you must fully understand how to increase web traffic using online marketing techniques such as cost per click and generating a positive ROI.

Optimizing your Web pages

A much simpler method to increasing web traffic is to optimize your homepage using on-page and off-page optimization techniques. The best part of this method is that it costs nothing! Learn to employ on-page optimization techniques such as using your selected keyword phrase in your meta tags (page title, description, etc.), as the title of your page using h1 tags, and sprinkling your keyword phrase throughout your text. Lastly, you want your keyword phrase to appear as the last thing on the page. These techniques alone are sure to increase your web traffic by improving search engine results.

Off-page optimization techniques are quite simple, yet more difficult to achieve. If you want to improve your search engine results and therefore increase your web traffic, then you must build links to your web page. This can be done through a link exchange program, directory submissions, or purchasing one-way links to your website. Don’t forget how to increase web traffic by combining on-page and off-page optimization techniques.

Low Budget Online Marketing Techniques

If you don’t have a budget to throw at online marketing, you may want to use some tried and true marketing techniques that require little or no investment other than your time and some basic HTML programming knowledge:

* Build an opt-in list that you can market to over and over again by offering something of value in exchange for an email list.

* Use viral marketing (referrals) to have your website visitors generate links to your website such as “email a friend”.

* Generate compelling “one-time-offers” to get users to take action and optimize these offers on their own web page so that the search engines can pick them up.

* Focus your website copy using the WIIFM concept (what’s in it for me?). By doing so, users will find your site engaging a recommend others to visit your site.

* Develop an affiliate program and get others to generate traffic to your website by offering a commission when selling your products or giving you referrals.

* Use testimonials one your site and see your on-site purchase rates skyrocket! Using this technique alone to increase web traffic has generated thousands of conversion that I otherwise would not have had.

These are just a few of the marketing techniques I’ve used over the past few years to generate serious online income. I learned these techniques and a number of others from a report I read online about web marketing techniques. I usually don’t recommend someone else’s products, but if you’re serious about generating an online income, you should check out the Butterfly Marketing Report. It really helped me understand basic marketing techniques and apply them quickly to generate a steady monthly income. If you want to check it out, just click here or search on Google for traffic generating strategies in your specific market niche.

Increasing Web Traffic by submitting your site to Web Directories

I couldn’t believe how many websites offer free directories for those seeking specific information on the web. After doing a number of Google searches, I quickly found one powerful way to answer the question of how to increase web traffic, Search Directories. You can submit to a lot of web directories, but the most popular is DMOZ. Dmoz is the Internet’s largest human edited directory. The drawback is that it takes a long time to get your website listed. So if you haven’t already submitted your site, go to DMOZ.org to find a relevant category and submit your site.

Using these techniques and a number of others, I have learned how to increase website traffic. What’s great is that I do so without spending a large sum of money. The best investment you can make is to read all you can about online marketing techniques that show you how to increase web traffic and apply them.

Vanson Tan, Honors In Engineering (University of Queensland) has been teaching individuals for over 5 years and developed multiple streams of internet incomes across the globe.

He focused on teaching Internet Marketing to open up the minds of those who wanted to have an extra source of income without quitting their day job, thereby enhancing the lives of the individuals.

His ability to help individuals is also reflected in his blog (massivecashgenerator.blogspot.com) where he targets scaling the business from the inside out. He believes that everyone wants to get rich, but lack of confident. Therefore he created MCG to allow them to start their internet business while keeping their day job until they have grown their internet business massively to escape from rat race forever!

His most recent work can be found at http://www.massivecashgenerator.com where he aims to help those who wants to have massive income with no or minimum capital.

Vanson is the author of best selling ebook “MassiveCashGenerator”, which improves the lives of many within the shortest time possible.

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Today many people want to stop foreclosure before it is too late. After all, a home is something that you work for your entire life and it is a big asset, not to mention a place you call home for you and your family. However, today there are so many homes that are going into foreclosure as the economy dips lower. The foreclosure percentages are up, with some areas having up to 25% of the homes up for foreclosure. Even if you are going through a difficult time and you are facing a foreclosure, there are some things that you can do to stop this from happening to you.

Attempt to Get Help from the Lender — One of the best things that you can do if you want to stop foreclosure is to try to get help from your lender. With so many foreclosures occurring today, you’ll find that lenders really don’t want to foreclose on homes if they don’t have to. If you talk to your lender, they may be able to work with you to help you avoid going through a foreclosure. They may be willing to allow you to have some forbearance on the mortgage payment, they may forgive a payment, or tack on the missed payments to the end of your loan. You may even be able to get a better interest rate that will be easier for you as well.

Try to Sell Your Home — If you think that foreclosure is looming in front of you and you want to avoid it, then you may want to try and sell your home. Try to get a good agent to work with you so you can get a good price for your home to pay off the mortgage. No doubt you’ll have to do this pretty quickly as well, so you’ll want to make your home as nice as possible to attract buyers during this low economic time.

Go with a Short Sale Option — Another option that you have if you want to stop foreclosure is to go with a short sale option. If you find that your home is not even worth as much as the amount of money that you still owe on it, then a short sale may be a great option. While it will still have some effect on your credit, it is not near as damaging as a foreclosure can be. If you want to go with a short sale, you’ll need to speak with your lender to see if they are willing to go along with this option as well.

Sign Over the Deed — Last of all, if you know you aren’t going to be able to save yourself from foreclosure, in order to stop foreclosure, you can actually sign over the deed of your home to the lender to stop going through all the procedures of a foreclosure. However, in some cases, this may still affect your credit just like a foreclosure does. So, this should be the last option for you if you are working to avoid going through a foreclosure.

Finally, if none of those options are viable for your particular circumstances, know that foreclosure law is not just for the lender but also has provisions for the home owner to stop foreclosure. Your lender is NOT going to take the trouble to let you know your rights, so you need to make sure you know what your legal rights are to stop foreclosure proceedings before they get too far long.

For more insights and additional information on what options you have to Stop Foreclosure please visit our web site at http://www.guidetostoppingforeclosure.com

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Most of the United States is experiencing what is called a buyers’ market. Simply put, this means there are more houses available for sale than there are buyers who are able and willing to buy them.

That being said, there could be any number of reasons why YOUR home is not selling. Without seeing your home and studying your market, it’s difficult for me to give you any specifics on your home. For sake of discussion, let’s take a look at some factors that are within your power to influence.

The sales process - no matter what you’re selling - starts with awareness. Do buyers even know that your home is for sale? At least some awareness has been achieved if your home is being shown by your agent (or if you’re selling it on your own, you’re getting calls or inquiries).

If no one is calling or coming to see your home, you have an awareness problem. Your home is not getting enough exposure. This can be corrected by posting in for sale on-line on both free and low-cost web sites. Make sure it’s listed on the MLS, the Multiple Listing Service for your area. Any and all on-line postings must have pictures. It’s not just a cliche that “a picture is worth a thousand words.” Buyers are very visual, and most of them begin their search on-line. If your home has no picture, there is nothing to grab their attention (the next step of the sales process).

Also, make sure you have for sale signs or even a banner in your yard and on either end of your street to attract attention to your home. People who are not actively searching on-line or who may be able to refer a potential buyer will notice your home this way.

Another reason people may not show up even when you’ve covered the awareness factor is due to price. If you’re doing all the above and people are still not coming to see it, chances are your home is priced too high for the neighborhood. Buyers spend months educating themselves on home prices before they actively begin looking. They are wise to over-priced homes.

Let’s assume you’re getting the buyers to take a look, but they’re not spending much time in your home and they’re not making any offers. If you’re using a real estate agent, you may not know how long buyers are spending in your home. You could ask them to take notes on that, or you could park down the street and time the visit yourself. It goes without saying that someone who is truly interested will spend more time in your home.

One real estate agent I know says she gauges a buyer’s interest in a home by whether or not they use the bathroom when they’re there. A high percentage of those buyers end up making offers on the home, at least according to her experience!

If buyers are in and out of your home quickly, the trouble may be due to a seller’s blind spot.

You see, most sellers have a blind spot when it comes to seeing their home objectively. It’s not surprising; it’s human nature. Whether it’s a cobweb in a difficult to reach (but easy to see) corner or a few broken tiles that “you’ll get around to” fixing, eventually our eyes become so accustomed to seeing it that we DON’T see it anymore.

However, a potential buyer who is not used to your home will likely spot every little detail that needs tending. In the buyers’ eyes, they are like big red flags! They are getting a lot of practice in this area since there are so many homes to choose from. In your eyes, it may not seem like a big deal. Chances are, though, buyers will use these things to eliminate your home from their list. They need some way to narrow down all their choices.

This “blind spot” encompasses all the senses, not just sight. Buyers will smell the garlic and onions you cooked for dinner last night and the “eau de Fido” of your four-legged friend. They will also hear the squeaking screen door and the creaking stairs and feel the paint spatters that you didn’t bother to wipe off the counters when you last painted.

If you are currently living in the home you are trying to sell, you may also have an emotional blind spot as well. We tend to believe that our home is better than our neighbors. It’s an ego thing. It causes us to overestimate our home’s positive features and underestimate the impact of our home’s negative aspects. This is why many homes are initially over-priced.

Blind spots can be corrected in two ways: you can fix the issue or lower your price. You may need to do both.

And now I invite you to get a free report, “7 THINGS YOU MUST DO TO SELL YOUR HOME IN TODAY’S REAL ESTATE MARKET” by sending a request to getyourreport1@getresponse.com

Nancy Rae Evans is the publisher of INSIDER REAL ESTATE STRATEGIES, a bi-weekly ezine that reveals buying and selling techniques that your banker doesn’t want you to know. This article can be reprinted freely online, as long as the entire article and this resource box are included.

SEO, search engine optimization

Opportunities knock only once. However, if you have internet (the all-powerful almighty internet), opportunity not just knocks, it buzzes. It buzzes even louder if you are unemployed, bored, and feeling like you’re decomposing in your own turf. Try to take some time reflecting and think of a really good work-at-home business opportunity.

You may have heard of a lot of success stories about work-at-home business opportunities, however, you can’t just fathom how these Entrepreneurs got it going. So how exactly did they do it? Let’s walk you through the three major things-to-do:

1. PUMP UP THE HARDWARE!

The first asset that every work-at-home business opportunity has to ensure is having a dependable PC (Personal Computer) unit. A good PC is one that won’t compromise the deadlines you’ve made online and one that only has a chance in a thousand of screwing up and (possibly!) ruin your whole online career. Remember that your PC will be your very own teammate or colleague. Also, make sure that your wonder-PC has a good memory back-up. You know, just in case.

Another thing that goes hand-in-hand with a good PC is good internet connection. You have heard of horror stories about deadlines not met because of an internet blunder. In the world of possible uncertainties—like in internet transactions—you have to really build your credibility. Make sure that you consult before you choose your internet provider. Don’t let your work-at-home business opportunity turn into sour muffin.

2. HAVE A CREATIVE CAPITAL

When starting a new business or plunging through an opportunity, you have to have a creative capital. A creative capital is an intellectual asset, one which ensures relative success to the entrepreneur because of the uniqueness and exclusivity of his/her merchandise. You should come up with a really good business concept or designs. You should have a truly marketable idea and it should be something that can easily work in the vines of buzz marketing (word-of-mouth). After all, in the heart of every good business is a very good idea. Also, remember that if you post your idea on the internet, you are actually submitting it to an unlimited, infinite dimension. It can get into the hands of copycats, and if they have a chance, they will “steal” the idea from you. If you believe you need legal help, patent it! Guard it, it’s your creative capital!

3. BUILD, REKINDLE AND MAINTAIN A POWER NETWORK

If you are just starting, it is important that you make people know about you, your product, and what the product can do for your prospect buyers. First, you have to utilize all the contacts that you have and once had. Try to locate your old buddies, contact all the members of your extended family and whip out all the year books that you can lay your hands on. Impress your core network and they will work for you through (yet again) buzz marketing. Remember to maintain your relationships with the people who are in your network. Yes, even if he bullied you in middle school.

A work-at-home business opportunity can easily be turned into cash if it is handled properly. Remember to apply the basics of business management as your endeavor widens range and expands products. Most of all, be very careful about dealing with “clients” online. As what you’ve learned a while ago, the internet is a limitless arena. Anything can happen. Don’t let anything bad happen to what once was an opportunity.

Would you like to have a real web site business? Terez Dunn invites you to visit his profitable online business website for everything you need to start and run your own online business. His services include advertising, mentoring, and a full service training and support package to help guarantee your success. Learn more here: http://www.tdunnsdreamjob.com

Pagerank

If you’re looking for some extra space to store your landscaping equipment, bikes or anything that is in the way at your home then an outdoor storage shed is just what your need. But are vinyl sheds worth buying and building on your home property?

The advantages of vinyl sheds are their good price. Vinyl sheds are less expensive than the equivalent in size and features. Plastic sheds have some better qualities than other outdoor storage sheds - they don’t rust, they don’t turn into ovens in the summer, don’t freeze in the winter, and they are light and easy to install.

Also you can order most vinyl sheds preassembled. That is a real time saver, just pull it out of the box and put it in place. Just install your shelves and you are ready to start using your new shed.

Just like wood and metal sheds you want to do your homework and make sure you have the right size shed. Most people look at the sheds at the store and eyeball what size will work. But when they get it home and start to fill it up they are soon out of room.

An easy way to make sure you have the right size is to lay everything you plan to have inside your vinyl shed and put them in place on your lawn. Then measure around them to see how much room you’re going to need. Give yourself a few extra feet tool sheds seem to attract more and more stuff.

Manufacturers of vinyl sheds offer a wide range of sizes and price points. It will be easy to find one that fits your needs in both. The lower end cost around $200-300 dollars. They are cheaper then metal or wood sheds for the same size. Vinyl tool sheds can last for years; they do not rust and are weatherproof.

Most cities, do not require a building permit for the installation of a vinyl sheds, be sure to check the regulations in your city or town. Also check your homeowner’s association bylaws to see if there are any restrictions on adding a vinyl tool sheds.

With all of the great advantages you get by building a vinyl shed it is well worth the purchase. You will end up with a long lasting durable outdoor storage shed. Another great aspect of the vinyl tool shed is they are light weight and can be moved if needed. If you’re looking for outdoor storage, then the vinyl shed a very good choice.

Learn more about Vinyl storage sheds before investing in one.

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There are divers reasons and speculations connected with such a question. But I dare say that we all have our reason for being in business. Some say, and it is probably the first reason we consider, “To make money.” I understand that there are altruistic motivations, but for most of us, the bottom line is making money, and there is nothing wrong with that. Being in business, however, is no guarantee that you will make money. So what separates those who do from those who don’t make money?

You may be of the same opinion as others, that it takes money to make money. To an extent this is true. Some have spent enormous amounts of money to start a franchise, or a small business with less money and wound up going under wishing they had never taken the chance. So what separates those who do from those who don’t make money?

There has been a lot of talk about the ‘Secret’ that has been kept secret from the people to keep them from succeeding in life. Now they’re trying to create a new reality for themselves by being totally positive and not allowing any negativity at all in their lives. The problem with this is you can be so positive that you glow in the dark, but ignoring the negative is living in denial. Refusing to acknowledge the negative won’t make it go away. You must deal with it. I believe that we attract what we focus on, but my belief is not magical, it’s practical. So what separates those who do from those who don’t make money?

Could it be the product? How many of us have ever bought a product, and were angry, or even a little bit ashamed for having bought it? It was not what we expected. It was a piece of junk, or we could have gotten it far cheaper somewhere else. We were sold a bill of goods. Maybe that’s it - you just have to become a better salesman. Before you consider this, remember how you felt after being taken in and ask yourself, “Would I ever buy from them again?” So what separates those who do from those who don’t make money?

Is it integrity? I believe that integrity is important in life. Without it, we aren’t worth much. But how are people who are prospective buyers to know whether we have integrity or not? In reality they can’t. They learn to trust us by doing business with us. So you might say, “If I can be in business long enough, sooner or later it will pay off.” There are thousands who have hung on year after year at great financial, and even family loss, who would disagree. So what separates those who do from those who don’t make money?

The truth is that you can have altruistic motives, have all the money you need to start a business, understand the “Law of Attraction,” have the best product in the world, and have integrity oozing from your pores, but it will not make a bit of difference if the people don’t want or need what you have to offer. What separates those who make money from those who don’t is the understanding that any business is at the mercy of the consumer. We are there to provide solutions for their problems, needs, or wishes. What we think the consumer needs is of no consequence. Some people in business are like writers so in love with their words they won’t change them even to get published. Those people are not writing to make money. People who make money are the people who will not put all their eggs in one basket knowing that if it fails, it will bring financial ruin. They will make decisions based on research and probability. In thinking of life and business, I am reminded of what the Bible says, “Be wise as serpents and harmless as doves.” It might interest you to know that there is more said about money in the Scriptures than there is about faith.

You will never get rich working for someone else.

Jerry Robinson

I am in the health and fitness field and I believe I have a practical product that will benefit everyone. Young and old alike are gaining, and maintaining their health by using it. Find it at http://www.freedomspringforhealth.com

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Inexpensive Cyprus apartments attract buyers who are looking for a property abroad; Cyprus is ideally situated in the Mediterranean, and enjoys year round sun. With its wonderful history, the island has managed to maintain her unique personality whilst growing and developing with European culture. Inexpensive Cyprus apartments are to be found by beautiful beaches and striking mountains. The coastlines run from Protaras in the east to Paphos (Pafos) and Polis in the west. This combination lends itself to a variety of occupations walking, relaxing, sunbathing, swimming, sailing and exhilarating water sports in many resorts. Whatever type of Cyprus property for sale, you are looking for: a holiday villa or inexpensive Cyprus apartments there is something for everyone.

Cyprus has two international airports, Larnaca and Paphos, both receive daily flights from most UK airports, With the budget airline phenomenon, the cheapest flight to Cyprus is to be found online. Both airports are currently being up graded and will offer great new facilities. The Paphos terminal phase 1 opens in November 2008 and will cater for 2.7 million passengers a year. Larnacas new terminal Phase 1 will handle 7.5 million passengers and is scheduled to open in 2009 and Phase 2 a year later will increase capacity to 9 million passengers. Booking the cheapest flight to Cyprus will become easier and easier and more enjoyable with the new infrastructure in place.

There is a huge amount of choice for inexpensive Cyprus apartments. There is a great rental market in Cyprus, which can help in paying the mortgage in all parts of the island. The choice is vast, and there are still luxury properties available for a last minute holiday. Apart from sunbathing on the beaches and enjoying swimming, diving and kayaking in the sea, there are a large number of Greek and Roman relics on the island. Watching a performance in a Greco-Roman amphitheatre carved out of the rocks is not an experience you will forget. Cyprus property for sale in general is very sought after for both holiday homes and permanent relocation.

Locations for inexpensive Cyprus apartments take advantage of the very best of the island, where you will discover a compact world of alluring Blue Flag beaches and fragrant mountain peaks, vineyards studded with olive trees and ancient ruins, citrus groves and old stone villages where the wine flows as freely as conversations at the local café. A carefree place, with the lowest crime rates in Europe, where a sense of timelessness is magnified by the kindness of its people.

Cosmopolitan five-star resorts within walking distance of well-preserved Greek and Roman ruins offer every amenity the modern traveller has come to expect and more, from beautiful pools, gardens and beachfronts to state of the art health spas, inexpensive Cyprus apartments in these areas are sought after as are other types Cyprus property for sale and by getting the cheapest flight to Cyprus - all this can be yours as often as you like - or maybe, why not join many others and come permanently?

Kate Smith recommends shopping around for the cheapest flight to Cyprus when planning to look for Cyprus property for sale.

Learn How to Attract More Buyers

Are you just getting started with eBay auctions? Have you been trying to find your way with an eBay business, but not really getting much headway? I am sure that by now, you know just how competitive eBay is. There are thousands of sellers trying to sell their items on the popular auction site, competing with them could be difficult.

However, there are tools available that can actually help you maximize profits and boost sales. If you have only dreamed of becoming a power seller, you need to research these tools and determine just how they can help you.

Here are some problems that many people face when it comes to eBay auctions:

Are your auctions getting small bids?

The problem here could be several things. Perhaps you are not listing your products in the right section, perhaps you are not using the right features in your listing, perhaps you are using the wrong type of auction.

Are your Auctions not Selling At All?

This is a common problem for many people. The main problem here might be that you are not selling items that people want. Knowing what the buyers are looking for is crucial to success in eBay auctions. At the same time, if you start your bid out too high people may not bid, if the starting bid is too low, people might believe that there is something wrong or too good to be true.

Are you Spending Too Much Money On your eBay Auctions?

Getting a sale is important, but spending more on your auctions than you are making makes the whole process pointless. Using the right extras can make or break your auction. However, some extras are unnecessary to the success of your auction. Therefore, you want to eliminate certain extras, minimize your fees, and actually start making money.

Do you know what it takes to create a successful auction listing?

To really compete with eBay auctions, you have to create an auction that is built for success. This means that you need to know the best type of auction, the listing features that are most effective, and when to end the auction. This is in addition to knowing how long to list your auction, which category to put it into, how to create titles that attract, where to start your prices at, and how to use the right keywords.

The great news is that there are eBay auction tools that can help you in this area. Learning how to create successful listings is the most important part of success in the world of eBay.

Stop struggling with mastering the art of Ebay Auctions. Go here http://www.1800AuctionTools.com and learn once and for all how to run a successful Ebay Auction!

Selling a home requires advertising it in as many ways as possible to reach a wide audience. If you fall in the FSBO (for sale by owner) category, you need to exert extra effort to market your home in various advertising media. One of the best options available today is advertising on the internet because of its numerous advantages over the traditional method.

The advantages

Global reach is a major advantage of online advertising compared to newspaper, radio and TV ads that cater only to a certain area. With this newest form of advertising, information and content can be transmitted to millions of people regardless of time and geographical location. This means that you can attract people looking for a new home or a second home even from countries outside of your own. So don’t be surprised if you’ll get a potential buyer for your home located in the U.S. from, say, Europe or Asia.

While its reach can be global, online advertising is also targeted. In other words, it has the ability to reach your specific target audience. Examples of programs that help achieve this goal are Google’s AdWords and AdSense which match up advertisers with content that their target market reads on a regular basis.

Internet advertising is also Cost effective. Compared to a small yellow-page ad, for instance, that can cost you hundreds of dollars, you can advertise your home for sale online with only a small fee. You can even market it free of charge on some MLS sites that don’t require any listing fee. All you need is a little research and you will surely find a good MLS site on which to list up your home.

Types of online ads

Online advertising has different variations. These include using search engine results pages, banner ads, social network advertising, e-mail and affiliate marketing and advertising networks. For paid ads, they can be of various types such as floating, expanding, polite, wallpaper, trick banner, pop-up, pop-under, video, map or mobile ad. Most of these forms of advertising, though, require payment of certain fees.

E-mail marketing is also another option available for home sellers as it does not entail any expenses. You just need to find time to e-mail friends, colleagues and real estate companies and agents you know about the home you are selling. This is quite easy because you can already send a single letter to several people in one click of your mouse.

Helpful tips

The National Association of Realtors reveals that 24 percent of new home buyers get information about new homes for sale from the internet. This only means that people looking for homes now use the internet more than using the newspaper classified ads. The convenience and quick search results provided by the internet may be attributed to this.

When opting for this advertising form, be sure to provide the necessary details about your home for sale such as the location, number of bedrooms and your contact number. If necessary, include a photo of the property to perk up the interest of potential buyers and entice them to look deeper into your offer. A virtual tour of your home is another popular way of attracting buyers. Remember to be creative and direct to the point when advertising your home online.

This article is brought to you by LegalHomeForms.com Download over 60 of the most used real estate contracts and forms. Find forms like the quit claim deed, and home selling tips.

Attract More Buyers

When you work professionally with your clients, you want to create a comfortable experience. You want clients to feel they’ve settled into a cozy armchair in your virtual living room.

But before they become clients or buyers, you can’t let them sink into that chair. Your website focuses on one question: Are you the right person to solve their biggest challenge? Here are the most common ways to let your visitors get too comfortable before they’ve decided to buy.

(1) Turning your website into your cozy home on the Internet. Your *real* home has pictures on the wall and possibly objects, souvenirs and knickknacks that display your personality to guests. But your website doesn’t express your personality the way your home does.

Your website expresses the needs and desires of your prospective clients. So you can remove pictures of sunsets and quotes from your favorite poets. These components direct attention to you - not your visitors.

(2) Rolling out the welcome mat. Just about every home has a welcome mat. But website visitors know they’re welcome. They want to know, “Am I in the right place to solve my problem?” The top of your site should feature a strong headline that helps visitors decide they’re in the right place.

(3) Trying to create a “memorable” site. At home you can enjoy a memorable visit with friends and relatives. But website visitors have short memories. Most visitors surf around from site to site. They rarely remember what they typed into the search engine, five minutes after they started.

Instead of “memorable,” think, “irresistible.” Design a giveaway that motivates visitors to say “yes” to your opt-in subscriber link. Then you are no longer dependent on your visitors’ fragile and fading memories.

(4) By-passing the benefits. Your friends come to visit because they enjoy your company. But your visitors have no idea why they should stick around. Typically they are seeking relief from pain or a fast solution to an urgent problem. They click away from sites that focus on process and steps.

(5) Believing “brag” is a 4-letter word.

Your friends will feel you’re rude if you brag about how good you are. But your website visitors want to know, “If I hire you, what benefits will I get? How will I be better off?”

You aren’t claiming, “I’m great. I’m amazing.” Instead, you follow the writing adage to “Show, don’t tell.” Visitors want to make a good investment if they buy from you. So they want to believe, “We’re lucky to get you.” Make it *really* easy for them to say that.

And now I invite you to take your first step to convert browsers to buyers by claiming your free 7 Copywriting Secrets to JumpStart Your Sales. Get instant access by visiting Free Copywriting Tips From Cathy Goodwin, Ph.D., The Website Makeover Pro.

Learn how to Get More Buyers