the starfish and the spider

Like many folks, I have been using KEI for some time now to determine what keywords I should target with my web site. And this has led me to becoming concerned with the results KEI provides and the keywords it suggests. I need to say here that my concern is very subjective as many folks are happily using KEI and don’t seem to have a problem with it.

My main concern with KEI is that, by the way it works, it strongly favours demand numbers without, I feel, sufficiently taking into account the corresponding supply numbers.

I need to say here that I interpret supply numbers as a representation of how competitive a keyword is. For example, if keyword 1 has a supply of 200,000 while keyword 2 has a supply of 5,000,000, then I would consider keyword 2 as being more competitive than keyword 1.

And all things being equal, I would prefer to target a keyword that is less competitive and with less demand, rather than a highly competitive keyword that has a higher demand. The reason for this is that I feel that I have a better chance of cornering a section of a less competitive market than I do that of a highly competitive one.

Based on my concern with KEI, I have decided to create an alternative. I have called this alternative “Competition Indexed Demand” (CID). Now, CID works out the marketing potential of keywords in a similar way to KEI but it uses a different formula, one that takes more into account the supply numbers of keywords (or their competitiveness).

For example, using “ranking” as the starting keyword with Overture, KEI suggests the following top 3 keywords,

Keyword……………………Demand…..Supply…….KEI

nfl quarterback ranking……..43,474…..75,800……24,934

nfl power ranking…………..43,171….122,000……15,277

college basketball ranking…..71,149….541,000…….9,357

while CID suggests the following top 3 keywords,

Keyword……………………………Demand……Supply…….CID

dick vitale college basketball ranking..16,983……33,400…….640

nfl quaterback ranking………………43,474……75,800…….427

vote nba power ranking……………….3,129……30,200…….394

Comparing the 2 sets of results, you can see how CID favours lower competition compared to KEI. I have now used CID for quite a number of keyword research projects and have found that not only it favours lower competition, but it also suggests keywords that, I feel, have a better demand-supply balance.

Given that CID is an alternative to KEI, you now have to make a decision when doing your keyword research in order to determine the marketing potential of the best keywords to use. The decision is: shall I use KEI or CID? The answer to this question is straightforward: if you want to focus on high demand then use KEI, and if you want to focus on lower competition, then use CID.

Furthermore, based on my obervations of KEI and CID results, I have felt the need to come up with 2 rules to avoid both KEI and CID generating what I feel are inappropriately high numbers. My observation has been that these high numbers are generally generated because the demand and/or supply numbers are too high.

These 2 rules are:

- “the 100 thousand demand rule” which states that “any keywords whose demand numbers are above 100 thousands should be ignored”,

- “the 10 million supply rule” which states that “any keywords whose supply numbers are above 10 million should be ignored”.

Applying these 2 rules to KEI and/or CID will help you determine more realistically the marketing potential of keywords.

In conclusion, CID should be seen as an alternative to KEI and not as replacement for KEI. The reason for this is that CID focusses on the competitiveness of keywords while KEI focusses on the demand.

Serge M Botans

Contact: author@cattle-ramp-seo.com

Phone: 61-03-9478-7088 or 61-0415-642424

Web Site: www.cattle-ramp-seo.com

PS. I have not currently released the CID formula. However, you can download my program Keywords Analysis to research your keywords using KEI and/or CID www.cattle-ramp-seo.com/KeywordsAnalysis.zip

Copyright © Serge M Botans, Melbourne, Australia, February 2005

Serge M Botans is the CEO of the self-help search engine optimisation web site http://www.cattle-ramp-seo.com

Search Engine Marketing

A Web design company must be professional and must also deliver exceptional web designs. They are specialized when they have to provide high quality and innovative designs that are custom-designed. All their sites have to be accessible to a wide audience and must also be easy to update. In addition, the sites designed must meet the business’s objectives by offering productive and creative solutions. The team at a web design company expertise at meeting the online goals of the clients and they also make sure that they establish your place in the cyber world .

A web design company makes sure that there is a variety of services from the design of a basic website to the design of an e-commerce website.Many of the web design companies have launched successful sites, at the same time, they provide affordable services to the clients, and these range from start ups and small businesses, to any of the leading corporations around the world. The philosophy of a web design company makes sure that they provide hi-end development solutions and web design; the results are real world and the prices they offer are competitive and in a qualitative and efficient manner.

The promoters of a web design company share a vision offer and provide IT services to client across the world. The web design industry in people driven. A web design company believes in providing the clients equal opportunity and also superb infrastructure, and also a work atmosphere to all the employees employed at these companies. This helps improve the working environment and the efficiency levels so they can serve the clients better. A web design company’s task revolves around creating a website that exceeds the quality of the next one. They aim to provide the best website to the world every time.

Written by Ted Amerson. Find the latest Web Design Company or find out more information on Web Design Manchester.

Services Flash

Yes, it can be done. Here are 7 ways that a site can achieve increased link popularity without having to exchange links:

Directory Submissions - Submit to the Open Directory and other sites like JoeAnt and Gimpsy. These are all human reviewed directories, therefore search engines will consider that your site must be of pretty good quality to be listed in them. Submission to these sites is free, but there can be quite a wait to get reviewed, since editors are unpaid volunteers. In addition to a link popularity boost, a listing in Open Directory will get your site listed in the other Open Directory powered sites like Google’s web Directory, AOL’s web directory and many others.

Tips For Directory Submissions:

Editor Check - Is there an editor for your desired category? If not, consider applying. For Open Directory, this can give you the power to add your site much more quickly.

Link Title - Don’t try any tricks to get keywords in your title if they are not in your company name. This will get your listing edited if the listing is approved or rejected outright. The title must be your official website or company name.

Description - Again, don’t try to insert extra keywords here, it could backfire and your description will be edited or your listing rejected. The description should be short and concise. Just tell what your website offers and give some product or service examples if appropriate. Again, keep it short!

Be patient! - It may take weeks or months to be reviewed. If you’ve submitted before and are still not listed, try writing a polite note to the editor of the category to see if there was a problem.

Paid Submissions - Paid submissions to quality directories and portals is also a good idea. It is well known that a listing in the Yahoo directory area will give you a good Google PageRank boost. Listing in the Yahoo directory area is $299, so skip this option if your budget is limited.

Pay-Per-Click Search Engine Submissions - Google lists the results of many smaller pay-per-click search engines. This can help link popularity if your site is listed in these results for your important keywords and phrases. There are hundreds of these smaller PPC engines that offer a free advertising credit just for signing up. Take a jaunt on over to PayPerClickSearchEngines.com for a good list of them. Submit listings under all your important keywords and phrases and include keywords in your title.

Affiliate Program - Having an affiliate program can boost your overall sales by letting other sites do the advertising for you, but did you know that this can also help link popularity? For some affiliate program services like Commission Junction or LinkShare, they use a special link to track clicks and sales, so these may not be effective since they do not contain your actual domain name. The kind of affiliate program I am talking about is the type that uses your domain name in the tracking URL you give affiliates to use. Something like: http://www.yourcompanyname.com/aff?64340 As long as your affiliate program uses this type of link, then your site should see an increase in link popularity. Just make sure you offer a good incentive for affiliates so that they will add your link to their site. Even better, you can approve only related sites or sites with a good Google PageRank or Alexa traffic ranking into your program!

Specialized Submissions - What type of site do you have? What do you sell? Chances are there is a directory that specializes in just sites like yours. Have a casino or gambling site? There are many gambling portals and search engines. Submit to all of them. Have a site that sells antique fishing tackle? Yep, there are directories relating to fishing, but you can also submit to the many antique and collectible directories as well! Sell wedding dresses in New York? Submit to the many wedding and bridal directories and the New York search engines too. Whatever your niche, chances are that there is a specialized directory or search engine for that area. Find them and submit! You’ll benefit from the targeted traffic they send but also increased link popularity.

Create Your Own Directory - Set up your own specialized search engine, directory or portal catering to your target audience. Your site can be a featured or showcase site on the main page and other pages! To attract users, add interactive content such as forums, have chats, offer contests, the possibilities are endless.

Expired Domain Names - Maybe a site in your industry has gone out of business? You may be able to pick up their domain name and with it all their incoming links and traffic. Increase your link popularity by adding your link to the site prominently, then go ahead and re-direct the user to your site after a few seconds. Don’t re-direct quickly or you may not reap any link popularity benefits.

That’s it! 7 ways to increase your website’s link popularity without maintaining a links page and without sending your visitors to competitors!

Kacey Donston - Submit-URL.net has been promoting online businesses since 1998. Offering search engine optimization, positioning services, pay per click campaigns, ranking checks, resubmissions, evaluations and more. We offer comprehensive packages for home business owners, small businesses and corporate customers. http://www.submit-url.net

Services Flash

Business brochures and advertising flyers are vital parts of your marketing campaign. It is important that you do your flyer and brochure printing with an overall design in mind. You want all of your advertising literature, right down to your color business cards, to project the image of your business that is favorable and that will stick in the customer’s mind. The best way to do that is to have an interesting and unique logo, and to plant that on everything you print.

So how to you design a logo that is not only interesting and unique, but modern and not “old-school”? Well, you have to keep up with the latest trends. Let’s take a look at the 4 hottest trends in logo design for 2008:

1. Waves

Companies that want to project an image of fluidity, or quick thinking and rapid movement, might want to incorporate waves into their logos. But not only do waves give these positive images to customers, but they also make for attractive designs. The shape of the waves, and the fading color pattern usually used within them, are very adaptable to other types of items included in the logo. Waves have quickly risen up the ranks of popular logo designs.

2. Web 2.0

What is Web 2.0? According to Wikipedia, Web 2.0 is “a trend in the use of World Wide Web technology and web design that aims to facilitate creativity, information sharing, and, most notably, collaboration among users.”

Creativity, information sharing, and collaboration? Hmm…these all sound like good things for a company trying to establish itself, right? But Web 2.0 is a “trend”, not a particular type of design. However, its popularity has risen so drastically that, in the logo design world, Web 2.0 has come to be defined as any new, innovative, and trendy logo.

There are certain characteristics that distinguish Web 2.0 designs. They usually have abnormally bright colors, “cute” icons, and shiny surfaces. Still, trying to classify a logo as a Web 2.0 logo is tricky.

3. Transparency

Transparency is the ability to see through something, which does not immediately seem to fit into logo design. You want your customers to see your logo, not see through it. But transparency has proven to be quite effective as part of a logo. It has two major benefits: it is easily adaptable to include other designs, and it is wonderful at focusing a customer’s attention on a particular spot.

However, transparency does have it’s naysayers. Many experienced designers feel that using transparency in advertising flyers is the sign of an amateur. Regardless, it has become a very popular part of logo design.

4. Organic 3D

3D images have been a part of logo design for years. But designers, and companies hiring them, have encountered numerous problems with them. For one, making a 3D logo look the same on paper as it does on a computer monitor is not always an easy task. In fact, it’s not always possible. Another problem is that 3D images made for very intriguing logos, but not necessarily effective ones.

The new trend in 3D logos is to create an “organic” effect. The idea is to make the image appear alive and original at the same time, while not being overly intensive. This has become a very popular, and effective, technique in logo design.

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

For comments and inquiries about the article visit: Business Brochures, Advertising Flyers, Color Business Cards

Services Flash

If your business is looking for a fast and efficient way to receive an estimated cost for your upcoming web project, without wasting any time, then I recommend using an instant website design quote to generate an online estimate.

As a business owner, sometimes I just like to do my own research without being bothered by a salesperson. This is why I recommend you find a company that allows you to receive an estimated design quote, directly on their website, without the sales pressure. Now of course, these services are not going to give you a 100% accurate estimate, but they are definitely a great place to start to get an idea for how much the company will charge for a particular project.

From my own research there are many sites out there that allow you to generate estimated quotes for your web project. You do have to be cautious because some are not instant quotes - you actually answer your questions, enter your contact information and then their sales team will contact you. However, I did find a few really good quote services that allow you to answer a few questions and receive an instant website design quote in a matter of seconds, without the pressure of being contacted by a salesperson. With these services, if you decide you’d like to be contacted by that company’s sales department then you have the choice to enter your contact details after you receive your online quote.

Even though there are some good website design quote services out there, you have to be careful and do your own homework. From my experience in the website industry, you will receive a wide array of quote ranges from various companies. In the past I’ve seen quotes where one company would estimate the project at $5,000 and other companies would estimate it at over $100,000. In general, be cautious for the companies who have either the exceedingly low or outrageously high costs.

The following are two companies that offer instant design quotes without the sales pressure:

Hudson Horizons

Hudson Horizons is a professional Website Development and Internet Marketing Company located near New York City (NYC), specializing in e-commerce websites, content management systems, website design , website hosting, and SEO services.

Receive a free Instant Website Design Quote from Hudson Horizons.

Brainstorm, Inc.

Brainstorm is a professional Design Firm located in Brooklyn, NY, specializing in web, print and TV advertising.

Receive a free Instant Website Design Quote from Brainstorm, Inc.

At Hudson Horizons http://www.hudsonhorizons.com, we provide website design, web development, content management, e-commerce integration, RSS content distribution, search engine optimization, Internet marketing services and the development of custom Internet products such as blogs, newsletter systems, online payment solutions and any other Web application that may be needed to help simplify your business.

Hudson Horizons is a Website Development and Internet Marketing Company specializing in content management systems, e-commerce websites, website hosting, and SEO services for small and mid-sized businesses.

Our vision and ultimate ambition as a company is to always strive to be “The New Light for e-Business.” By offering new, innovative and extremely competitive products and solutions to our clients, we provide better ways to run and operate a business online.

Services Flash

Visibility to search engines is one of the most deciding factors in the success of any online business. If you appear high on the search results of major search engines, more than half of the way to success is covered. In the present day world, there are millions of websites constantly competing to improve the visibility on search engines. In such an immense competition where only the best survive, you must opt for the right SEO strategies and use the right Search Engine Optimization tools in order to go up. Following SEO tips would be extremely useful in catapulting your website to the top on search engines:

The Sitemap

Add a sitemap to your website. A Sitemap is a page on your website that contains links to all the main pages on your website. A sitemap helps in two ways. Firstly, it can be helpful for a visitor to know about your website and the various pages on it. Secondly, a sitemap increases the density of internal linking on a website, thereby increasing the SEO friendliness.

Heading Tags

Remember to use h1 and h2 tags with your primary and secondary keywords. Search engines usually give a lot of value to the keywords in these tags.

Emphasize Keywords

Use bold and italics tags with the keywords in the text on your pages. SEO experts have found that this strategy works greatly in improving the visibility of keywords to the search engines. However, don’t overdo it, for too many of these tags will nullify their importance.

Meta Tags

One of the common SEO tips imparted by most SEO professionals is regarding meta tags. After learning it once, I myself never created an HTML page without them. Meta title, meta description, and meta keywords are very important in search engine optimization.

Use HTML

HTML is very friendly to search engines. On the other hand, search engines don’t understand dynamic pages like .asp and .php.

Page Content

Use a good amount of text on every page. Do NOT make the template intricate with the use of too many images or flash objects. Use few images, and assign the alt tags with keywords whenever you include them.

Right Keywords

Be careful about the keywords you target on your webpages. Use keyword tools, such as Google keyword selector, Yahoo Overture, and perform a thorough research to find keywords that have a high search volume and relatively low advertiser competition.

If you want to know more about how Search Engine Optimization can benefit business, you can visit SearchFit.com. A leading E-Commerce solutions provider, SearchFit provides services like SEO-friendly shopping cart, web designing, web hosting, domain registration, PPC, and Copy writing. SearchFit can be an excellent choice if you want to hire expert support for Search Engine Optimization.

Adversecredit

One of the most important tactics in terms of SEO is keyword research. Keyword research should start by focusing on all the important target markets the company does business in, including the ones that are considered local markets, make a priority of the niches the company does business in and start defining all the important keywords in those niches. The next step would be to research each one of those niches for keywords that can be used. The company’s marketing and branding initiatives need to be taken into consideration and this is a process that needs to happen before anything else happens.

Many SEO strategies make the mistake of only using the most searched keywords. Although you should have a strategy in place targeting those keywords as a long range initiative, there are literally thousands of key-phrase combinations that bear much less competition and therefore are much easier to rank on and start bringing more traffic to the website in a more immediate fashion.

These are what I call the low hanging fruit and most of the times, these types of keywords can be had in a lot less time than the usual hyper competitive ones. That brings a sense of accomplishment to the SEO team, it also makes the whole process more encouraging because you can see what worked for certain types of keywords and it helps to create a series of tactical strategies that can help you rank for the different types of keywords by a degree of difficulty.

For example, you may develop a strategy for keywords that have 300.000 to 1.000.000 competitors. Another completely different (more thorough) strategy for keywords with 1 million plus up to 4 million and another altogether for 4 million plus. What you will end up finding is a huge number of keywords that have less than 300 000 competing websites and that you can rank with little effort and that bring very targeted traffic to the website.

I usually start my campaigns by dividing the keywords in groups, that is, once I have done a very extensive and through keyword research and I have hundreds, sometimes thousands of keywords all organized in a spreadsheet, then I will work on separating my keywords using several different methods such as keywords with less than 100000 competing and more than x searches per day, and so on and so forth, keywords that can be attached to a locality ex: denver lawyer or colorado real estate, find the competition on those as well, separate them into different spreadsheets and so on. That way, I end up with a very comprehensive map of what my best bets are for ranking faster, how much traffic those can bring to my site, what are my hardest targets, etc.

Now I can devise different strategies for my different groups of keywords and go to work on that. Sounds like a lot of work but there is software out there that makes the process pretty simple. Wordtracker is one of them but I use a combination of programs myself to make the job easier. The fact is, the more time you put on doing a good and thorough keyword research, the better you will do when actually get to the SEO job itself and how you go about doing that.

For more information on my Search Engine Optimization Strategies, visit my website, Denver SEO Specialist.

Marcio Dias is an accomplish website architect as he likes to call himself. He has taken many websites from virtual (literally) obscurity to hundreds of thousands of visitors and dollars in sales. He specializes in helping business owners in every industry to create and execute successful marketing plans that make the most of the latest technologies such as web 2.0, forums, blogs and much more. Marcio is an SEO expert and can also put your site in the first page of Google for all your important search terms and keywords.

For more information, visit Marcio at his Denver Web Marketing and Denver SEO Hub, L1Marketing.com

Securedloansoffers

Getting traffic to your website can be very easy. And it doesn’t have to cost an “arm and a leg” to get it. In fact, in some cases you can get traffic flowing to your website absolutely free. Of course it will take some of your time to do it.

What you’re going to learn in the next couple of minutes is the 5 easy and inexpensive ways to increase website traffic. But in order for you to fully benefit from this you must do it correctly. If not done correctly you could do more harm than good for yourself.

Here are the 5 easy and inexpensive ways to increase website traffic:

Forum Posting - Posting on forums that are related to your service or product is a free resource and a great way to build traffic. But make sure not to spam your website in the forums. This will only bring negative results to your campaign. The forum community are against anyone looking to just spam their website link in the boards. For best results you shouldn’t promote your website off the bat. Stick around the forums and get to know the community. If you want to advertise your website. The best location is in your signature links or in your profile page.

Pros: Forums are free to post in and already have your target market in one location.

Cons: Some forums are strict about advertising your website. And managing the forums you advertise in can be a hassle.

Articles - Writing articles is another free resource of traffic. This method is perhaps one of the best methods to use. But for most web masters writing articles is a hassle. But doing so will provide greater rewards in the long run. When writing articles you want to make them informative and helpful. Include your website only in the authors bio box. Check below to see what I mean.

Pros: Articles can provide back links that will help your site rise in the search engine rankings.

Cons: Writing articles takes a little more time for traffic buildup.

Social Networking Sites - Sites like Myspace, Youtube, Digg, and Stumbleupon are resources that many website owners are jumping on. The overflow of traffic in which these powerful social networking sites provide has been staggering. In fact, the new age of marketing is harnessing the power that social marketing sites deliver.

Pros: Traffic results are instant and often within a couple of weeks.

Cons: Not very targeted traffic.

Directory Submission - Submitting your website to directories is a cheap way to create back links. These back links will help increase your search engine ranking in the major search engines. But it’s important that you target the exact keywords you want potential customers to find you. You can do your own submissions, but it is best to leave it to the experts.

Pros: It’s a cheap way to create back links and traffic. And very helpful in the long run.

Cons: Traffic is not instant. It will take some time to see results.

Blogs - Posting a blog about your service or product is a quick way to boost your search engine rankings. And if you keep your content fresh — you will have a better chance of having the search engines finding your site.

Pros: Great way to get listed in the search engines.

Cons: Your content must be updated every now and then to stay at the top of the search engines.

So now that you’ve learned the 5 easy and inexpensive ways to increase website traffic to your site. You shouldn’t have any worries about how to get traffic. It will take some time to do it, but if you’re short on time you can purchase software that can help automate the process.

Carl Pulou has studied the success of the top internet marketers online. He emulates much of what they do today. His website http://marketersgoldpackage.com is a valuable source for marketers.

Blogdoestudante

Traffic generation is not rocket science. A lot of people try to complicate it because they have something to sell. Well, if you knew how simple it really was, you’d never buy another traffic generation book ever again. If you think I’m kidding, this article is going to show you JUST how simple it is. By the time you’re done reading this, you should be able to hit the Internet with all guns blazing…ready to get your share of the traffic puzzle. So take notes. There will be a one question quiz at the end of this.

Okay, to begin with, the Internet is HUGE. You can’t even begin to know how many people are on it each day. The figures are staggering. And they’re all looking for something. Not everybody is going to be looking for what YOU have to offer, but there are people out there who are. THOSE are the people you have to target. How? It’s really simple. You go to where they hang out. Think about it. If you’re interested in online games, where do YOU hang out? You hang out at forums and online game rooms. Well, if you’re selling something to do with online games, you want to be where these people are. That is the easiest and quickest way to reach them. Simply by being there, hanging out and answering your questions, from word of mouth alone, you’ll be generating traffic to your site IF you have something that these people are interested in. That’s one way of generating traffic.

Another way is simply to go out and buy it. That’s right, buy it. You can use pay per click advertising, solo ezine ads or just about anything where you are paying for traffic. Naturally, if you are going to pay for traffic, you want to make sure that the traffic is targeted. You’re not going to buy a solo ezine ad at an ezine for health problems if you’re selling video games. It just doesn’t make sense.

Finally, there is just good old fashioned search engine optimization. Set up your web page and make sure it’s optimized for the search engines so that you get a high ranking. If you don’t have the skills to do this yourself, hire somebody who can.

Traffic generation is not hard. It can be time consuming, but there is nothing about it that’s difficult. It’s really as simple as what I’ve outlined above.

To YOUR Success,

Steven Wagenheim

Tired of busting your behind for peanuts online? Go to my web site and find out how I earn a monthly income that exceeds 5 figures and how I can help YOU do the same. Get your free report at http://www.mysecretarticles.com/report.html

Promotetohighprdomains

It’s all about a simple click of your mouse. The Internet is a result of some visionary thinking by people in the early 1960s who saw great potential value in allowing computers to share information in form of data. It witnessed a tremendous growth due to the emerging technology since the day it came into being. The continuous understanding of web and its nature gradually merged academics and businesses, giving it a shape of World Wide Web (www) or the Internet.

As the transmission and reception of information worldwide becomes more efficient, affordable and generally more accessible, slowly businesses adopted web as a medium to expand their reach and visibility globally. A few expert minds figured out the vast possibilities behind the web power. It was during this period the concept of online marketing or search engine optimization emerged. People had little or no knowledge about how to cope up with this latest online marketing trend.

What’s next in the SEO world was the murmur I could hear every now and then. It was not a subject which was taught in any college or business institutes. It was hard to imagine a graduate in marketing with proper or even working knowledge of this domain. I, somehow foresee that SEO, which otherwise looked calm, was a great cyclone in the making. To me, SEO is a lifestyle, and a mindset. No book, teacher or course can ever change a non programmer, or non SEO into an expert. It takes time, dedication, hard work, sweat, hair tearing episodes, late nights, headaches, brain-storming sessions, lots of patience, mistakes and experience and of course lots of trial and error along with perpetual endeavour to follow and adjust with the algorithmic frequent changes by Search Engines.

I think a lot of people do know about SEO, far too many don’t though, or worse could be having a totally wrong idea about it. Ideally, everyone wants to hire the best in the industry, but not everyone can afford that, so many have to pave the way to SEO with extensive learning, which is fine - but for large corporations, and companies with money to invest - they really need to hire an expert for each job they require in this field.

If we look down the road 10 years ahead and say, “What are the big trends going to be in SEO?” I believe it will undoubtedly adapt and respond to the pursuit for even more reliable and relevant search results irrespective of whichever platform or medium they are displayed on, and as the search engines refine their processes the opportunities to tease out a marketing edge through algorithm exploitation will gradually disappear. To me, it creates a real opportunity for niche markets- the ability to do well on targeted searches as well as related ones.

The rise of advanced SEO tools has enabled more accurate search engine results because the set rules and later algorithms responsible for indexing can process and deliver the information faster. Emergent technologies like the latent semantic indexing (LSI) Mobile Web and iGoogle with its opportunities for instant, on-demand search results and information retrieval, further shapes the website development standards and strive to create a wide spectrum for online marketing opportunities as the skills to exploit, adopt and learn new markets trends, social media optimization and other related aspects of online marketing mix.

The future of SEO is unpredictable even after taking instances from past and present yet centred upon two things: content and its availability. People are hungry for quality content and whosoever can produce lots of link-worthy content will get lots of SEO mileage in future. “Search Engine Optimization in next 10 years will become a very fragmented activity. There will be lot of variables which will need optimization and each site will have to be optimized in a different way. Here I believe Organic Optimization will take place (Organic optimization means naturally getting a high ranking because of the way a specific website is built and the kind of content it contains)”.

The content likely to be indexed in the future will be multimedia and the search engines will have capability to understand the intent of the query and then display multimedia results. The rankings of these results would be more “user-centric”, “extent of personalization of the user”, “geographical location of the user”, “contents authority score” and proper understanding of Google algorithm. The race between SEO and Google has started since long and the winner will the one who will think a step forward than the Big Daddy - Google.

http://www.octanmen.com

Search Engine Marketing